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they just keep catching fish

There are reasons Little Action Mac lures catch fish so consistently

• Hand crafted

  Little Action Mac Lures are made by hand, so each lure will be unique. Colors will be very similar but can vary slightly from batch to batch. Lure bends will not be identical. Our lures have that same uniqueness that the fish in the waters you fish have. Not cookie cutter sameness, but hand-crafted uniqueness.

• The action

  You will notice it immediately. It’s bent. Those bends make it happen. Cast it, retrieve it, and watch it. Those bends make it swim. The soft plastic gives that movement life. Fish can see it, hear its movement, and sense the lifelike feel when they grab it. This is not some straight bulk plastic bait but a bait design where lifelike action is built in.

• Flexible presentation

  If you’ve watched kids fish, you know what you’ll see–sometimes a slow lazy retrieve, sometime burning fast, and sometimes no retrieve at all while they watch a squirrel run up a tree. And all three approaches catch fish. You like to jig? let it sink and twitch it like a jig. You like crankbaits? fish it like a crankbait. Fish it like a buzz bait, a spinner bait or like a frog; add a split shot, slip sinker or no weight all; add a blade, use a bottom bouncer; or just bring it back in a slow retrieve. Be creative, because you can fish it any way you want.